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2776 South Granville St
Vancouver, BC, V6H 3J3
Canada

604 257 2300

Vancouver luxury boutique carrying an exquisite collection of clothing and accessories for women and men.

Journal of images, product and fashion news.

The Journal stays up to date with what's new, what's stylish and what we love.

Pantone 2016

Zenija Esmits

Photograph: Sharif Hamza for Vogue Japan 2013 - Valentino

Photograph: Sharif Hamza for Vogue Japan 2013 - Valentino

This year two petal soft shades were chosen as Pantone's 'color of the year'. 
Rose Quartz & Serenity

Via Pantone: 

As consumers seek mindfulness and well-being as an antidote to modern day stresses, welcoming colors that psychologically fulfill our yearning for reassurance and security are becoming more prominent. Joined together, Rose Quartz and Serenity demonstrate an inherent balance between a warmer embracing rose tone and the cooler tranquil blue, reflecting connection and wellness as well as a soothing sense of order and peace.

The prevalent combination of Rose Quartz and Serenity also challenges traditional perceptions of color association.

In many parts of the world we are experiencing a gender blur as it relates to fashion, which has in turn impacted color trends throughout all other areas of design. This more unilateral approach to color is coinciding with societal movements toward gender equality and fluidity, the consumer's increased comfort with using color as a form of expression, a generation that has less concern about being typecast or judged and an open exchange of digital information that has opened our eyes to different approaches to color usage.

It's clear the influence of these colors was seen on runways for SS16 - Traditionally gender defining hues - both appeared in Men's and Women's collections.