Bella Freud’s legacy precedes her. With the family name being recognizable to several generations it is this Freud who is incorporating her family history into a recognizable brand. Her trademark jumpers (sweaters) feature statements that are familiar and at the same time personal. With words like psychoanalysis scrawled across one (reference to great grandfather Sigmund) and her logo a stylized whippet (illustrated by father Lucien), Freud’s knits are graphic, amusing and cheeky She has a devoted following/fan-base that include the likes of Kate Moss, Jane Birkin and Alexa Chung… all style icons in their own right.
Ranging in themes from Dennis the Menace to the Beat Generation; Bella Freud’s clever jumpers (sweaters) are on the shelves at Boboli. If you’re unsure about the meaning behind any of her slogans or “inside jokes” look no further than the hang tag.