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2776 South Granville St
Vancouver, BC, V6H 3J3
Canada

604 257 2300

Vancouver luxury boutique carrying an exquisite collection of clothing and accessories for women and men.

Journal of images, product and fashion news.

The Journal stays up to date with what's new, what's stylish and what we love.

Casual Friday Everyday

Zenija Esmits

I suppose we have Lululemon and a laid back sensibility to thank for the resurgence of sweats and sneakers as a way to express style? Lackadaisical attitudes abound when it comes to dressing. It’s not a new thing, nor is it an entirely bad thing. Folks have been wearing brand-name sweats since the 80’s. Equally de rigueur was wearing Reebok high tops combined with power suits, however the sneakers would come off once the “working girl” hit her desk. Now I imagine the sneakers stay on. Footwear, whether they be sneakers, stilettos or sandals are very much the anchor for an ensemble. Banged up Golden Goose trainers are not meant to be pitched under your desk with your umbrella.

Just as runners are doing less and less running, sweat shirts are becoming increasingly less “sweaty”. With lines like Ostwald Helgason designing collections around first-day-of-school reminiscent sweatshirts with pop art fruit splashed across the front, it would be a sin to pair a one of these with anything other than a flirty jacquard skirt and a patent oxford.

Same goes for men. Lightning bolt emblazoned t-shirts and sweaters strutted their stuff down the Neil Barrett runway this fall. Paired with a tailored black trouser and a sharp Heschung black boot all of a sudden the playful lightning bolt is dressed up for dinner.

There’s the leeway now in the 21st century to be able to pair what was once reserved for jazzersize with what once was reserved for cocktails at the Savoy. We have got it good ladies and gentleman. We have options that range from supremely comfortable to painfully stylish and often those two things are found in a single t-shirt.